Marketing of Agroforestry Tree Products

Forestry and agriculture education programmes usually focus on production and extension – the supply side. The teaching of marketing – the demand side – is often rather weak. As a result, graduates may not well understand the business aspects of small-scale farming.

SEANAFE’s Marketing Project, which started in 2005, is addressing this weakness by developing market-oriented curricula and materials in English and in national languages, and by training at least 100 lecturers throughout the SEAsia region. Five multi-disciplinary teams from Indonesia, Lao PDR, Philippines, Thailand and Vietnam implement the 2-year project from the start to finish.

The project benefits from frequent interaction with several R&D organizations in the region with an interest in community enterprise development and markets non-timber forest products, including:

  • Regional Community Forestry Training Centre for Asia and Pacific (RECOFTC)
  • FAO Regional Office for Asia and Pacific
  • SNV, the Netherlands Development Organization
  • International Center for Tropical Agriculture (CIAT)

The project is designed in five steps. Regional and national activities alternate. This enables regional sharing of experiences, and ‘field testing’ of tools and methods through national case studies:

Indonesia:  Cashew nuts in Wonogiri District, Central Java Province
Laos:  Marketing options for Bamboo products
Philippines:  Market development for coconut-based farms in Quezon Province
Thailand:  Para rubber products by small-scale farmers in Northern Thailand
Vietnam:  Cashew nuts supply chains of ethnic minorities in Vietnam: A case study in Dak Nong and Binh Phuoc provinces

The case studies will form the core content of market-based curricula and training materials. In a second round, the teams will translate and adapt these materials to the national language. They will also train others via national training-of-trainers courses.

The following flowchart gives more detail on the different steps in of the project. Click on the respective box to get further information and to download documents.

Executive Summaries of Country Researches
Country Research Teams

MAFTP Teacher Guide Vietnamese Version